I’ve never had a Facebook page though, only my profile, and recent changes to the way Facebook works have just underlined why I made that decision.
Pages, it seems to me, are for business users, I use them in my day job in PR. But I am an individual, not a business, not even a small trader. I’m not one of these people who styles themselves an ‘authorpreneur’ what an awful word. I write the books I want to write, find a publisher willing to take them on and they sell to those who are interested in reading them.
I do my best to promote them of course, but it’s only part of who I am and what I do. I think writers should spend most of their time writing, that way we produce better books.
Facebook pages were always intended for business it seems to me. My publishers have them, they are businesses. Profiles are for people. There is a rule that you should not use a Facebook profile ‘primarily for business’ and I have never done that. I mention my books from time to time sure, but I mention lots of other things too, many of them completely unconnected to books and writing.
If you want to talk solely about your business, whether that is books or anything else then sure – maybe you need a Facebook page. You probably won’t get a great response to it though unless you are willing to put money behind it to boost your posts. The page is essentially an advertising vehicle. You are not going to get very much organic reach from your Facebook page and what you do get is being deliberately strangled as time goes on. Everyone with a page is finding this, including big media companies who are household names, never mind us small fry. Facebook is reducing organic reach from pages in favour of paid reach.
What’s more the importance of the page has been downgraded recently by Facebook, their updated algorithm favours posts from friends over posts from pages. So if you have put a lot of work into building up ‘fans’ on your page the sad news is they probably aren’t going to see your posts anyway.
So when people ask about my page I tell them I don’t have one – just friend me on Facebook if you want to know what I’m up to – or follow my profile without friending me, you can do that. Don’t expect me to be constantly banging on about my books and plugging them like an ‘authorpreneur’ though – that’s just not me.
My latest book The Pick-Up Artist is out on Kindle and paperback. If you have enjoyed this post please take a look, try a free sample, and see what you think! To take a look click here
‘Loved this book, a bloke’s view of the dating game, made me laugh out loud.’