Farewell Facebook page

I’ve always been a fan of Facebook and always used it as a writer – to meet readers and other writers, to talk about things which interest us.

I’ve never had a Facebook page though, only my profile, and recent changes to the way Facebook works have just underlined why I made that decision.

Pages, it seems to me, are for business users, I use them in my day job in PR. But I am an individual, not a business, not even a small trader. I’m not one of these people who styles themselves an ‘authorpreneur’ what an awful word. I write the books I want to write, find a publisher willing to take them on and they sell to those who are interested in reading them.

I do my best to promote them of course, but it’s only part of who I am and what I do. I think writers should spend most of their time writing, that way we produce better books.

Facebook pages were always intended for business it seems to me. My publishers have them, they are businesses. Profiles are for people. There is a rule that you should not use a Facebook profile ‘primarily for business’ and I have never done that. I mention my books from time to time sure, but I mention lots of other things too, many of them completely unconnected to books and writing.

If you want to talk solely about your business, whether that is books or anything else then sure – maybe you need a Facebook page. You probably won’t get a great response to it though unless you are willing to put money behind it to boost your posts. The page is essentially an advertising vehicle. You are not going to get very much organic reach from your Facebook page and what you do get is being deliberately strangled as time goes on. Everyone with a page is finding this, including big media companies who are household names, never mind us small fry. Facebook is reducing organic reach from pages in favour of paid reach.

What’s more the importance of the page has been downgraded recently by Facebook, their updated algorithm favours posts from friends over posts from pages. So if you have put a lot of work into building up ‘fans’ on your page the sad news is they probably aren’t going to see your posts anyway.

So when people ask about my page I tell them I don’t have one – just friend me on Facebook if you want to know what I’m up to – or follow my profile without friending me, you can do that. Don’t expect me to be constantly banging on about my books and plugging them like an ‘authorpreneur’ though – that’s just not me.

My latest book The Pick-Up Artist is out on Kindle and paperback. If you have enjoyed this post please take a look, try a free sample, and see what you think! To take a look click here 

‘Loved this book, a bloke’s view of the dating game, made me laugh out loud.’

12 thoughts on “Farewell Facebook page”

    1. I’m very well Anita, and all the better for hearing from you guys. Love Facebook, never loved pages, is my position. Still slowly churning away on the next book is my writing status!

  1. I haven’t had one for ages, Chris. Nice to see you here again! We don’t touch base all that often these days, so I’m always happy to see you’ve done a post!

    1. Thank you Val, lovely to hear from you too. I don’t know about you but I only get round to posting about once a month now – perhaps if my next book ever sees the light of day I will have to up my blogging game again!

  2. Well said, Chris! I have a FB page because, well, I’m supposed to. But I’m never quite sure how to separate the ‘writing me’ from the ‘rest of me’. I’m sure this is true of all the people who practise an art because it’s intrinsic to them and always has been. Their writing/painting/music is one of the ways they relate to the world, and just as important to them as anything else they might chat about on social media or indeed in real life. If we’re writers, isn’t that as much a part of our personal identity as being mothers, fathers, friends, cat owners, fans of Breaking Bad, worried campaigners for the NHS, any other aspect of life?

    1. Thanks Roz – I know you have lots of strings to your bow such as teaching and editing as well as being an author so a page probably works better for you than it would for me. Still, it seems to me Facebook has made a careful decision to downplay the role of pages so I think that these new rules will probably reduce the traffic to them all. Digital publishers will probably be the worst hit I suppose but anyone who relies on a Facebook page for their traffic will feel the pain, including big publishers.

  3. Chris; Good thoughts on the Facebook page concept. As others do, I put up a FB page for my writing efforts (established by the publisher) and consider it a tool in the box that can probably be kept under the rack reserved for the go to favorites. I also have one for personal use but find most content related to people publicizing their own lifeline experience. It certainly does not appeal to me as a valued asset – not unless your name is discovered in some other manner, by luck, timing and/or a ton of cash, and people then flock to nose around. May the page RIP.

    1. Hi Jerry, yes publishers often push the idea of a page for their authors, mine did too. Personally I think it’s valuable to be on Facebook but I never saw the point of a page unless I was prepared to put money behind it, one would have to be a more successful author than I am to consider doing that I think. All of that was before the new changes, downgrading the way Facebook treats its pages.

      1. Chris – I’m a struggling writer, just trying to get my first work out there. Unfortunately, I fell into the self publishing financial trap and feel I’m at the point of bank-rape-cy. A lot of pitches to get me sucked into investing more and more dollars with no payback in sight. I’ll be happy if I ever sell enough books to break even.

        1. Hope it works out for you Jerry. I’ve never self-published personally so I’m not best placed to talk about it, but I know lots of people who have made it work for them without spending a fortune. Doing it my way, in partnership with small press publishers, I don’t make a lot of money, but I don’t spend anything really. I do the writing, they do the publishing – works for me as I never wanted to be a publisher, only a writer.

          1. For my next work, fourth and likely final edit in progress, I plan to query agents to get some professional assistance in reaching a publisher that shows a primary interest in the work, rather than enrichment of their own pocket. Your plan seems to fit with me, but I’m a bit too far down the path to turn back on my first piece. Time will tell. Thanks for the chatter.

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